A well-designed window sign offers substantial benefits to restaurants. It piques the interest of consumers, makes the restaurant more recognizable, and differentiates it from competitors. These aren’t the only reasons which might force you to learn how to design restaurant window signs.
Provided you are going to sell your business tomorrow, its window signs will influence investor designs. They will do that by conveying what your restaurant is all about. Studies prove this point by telling how the simplicity or complexity of signs influence the funding decisions investors make.
Researches have further shown that factors like symmetry or asymmetry in logos do boost brand equity. That is the commercial value of your business that derives from how consumers perceive its brand name. All of this is to say that you shouldn’t take the design of your restaurant window signs lightly.
Before you design restaurant window signs
Here’s what you need to know:
Types of Restaurant Window Signs
Following are the most commonly used types of signs:
Vinyl lettering works best for temporary usage. The ease with which you can remove and replace it makes it the best bet in cases where the information is continuously changing. It is also incredibly cheap and is cost-effective for new restaurant owners who don’t have deep pockets, go to WCMA Window & Door to find more guides.
You can apply vinyl lettering to any glossy surface. Doing that will give it a metallic, reflective base that will shines when light falls on it. This will allow it to stand out after dark. The same technique is used to make vinyl lettering pasted on street signs, ambulance vehicles and fire trucks more recognizable.
– Highly visible after dark
– Easy to replace and remove
– Slightly difficult to apply
Graphic wraps are the ideal choice if you don’t want to sacrifice natural light. They are translucent from the inside and opaque from the outside. This allows them to block the outside view of your customers while also allowing those that are on the pavement to survey your restaurant from there.
On the flip side, you may end up overwhelming your windows if you decide to plaster each of them with a graphic wrap. You have to be strategic in their placement. Paste them on your windows in such a manner that the attention of your customers automatically falls on signs you want them to focus on.
– Aesthetically pleasing
– Allow natural light through
– Automatically catch the attention of your customers
– Can be overwhelming
Most restaurant owners turn to hand-painted signs to showcase temporary offers. That is because painted signage lasts less long than vinyl. They are, therefore, ideal for limited time offers and seasonal themes. You can use them to set your restaurant apart from its competitors.
Keep in mind that these signs require you to be delicate when cleaning dust off them. You don’t want to scratch up these signs while dusting off your windows first thing in the morning. And you need a good painter with an artistic eye to get eye-catching hand-painted signs.
– Best for showcasing limited-time offers
– Sets your business apart from its competitors
– Won’t last long
Neon signs are undoubtedly the most popular among restaurant owners. They are in the business for a century and enjoy a popularity that still holds strong. These signs give your premises an “old school” look that cannot be duplicated by your competitors.
You can tinker with these signs to get custom shapes. Their extreme brightness and warm glow also make them recognizable from a distance. But they do consume huge power for the output that they provide and also have very high maintenance costs.
– Offer customized shapes
– Give “old school” look
– Recognizable from distance
– Very high maintenance cost
How to design restaurant window signs
Follow these tips to come up with eye-catching restaurant window signs:
- Include your business name: There is one primary reason why you may want to include your business name in its sign. It will allow customers who looked up your restaurant on the internet but have never visited it before to identify it from a ton of storefronts surrounding it.
- Add an eye-catching logo: Entrepreneur magazine has a very well-detailed article on the type of logos you can use on your storefront. Go through it and select the one which best encapsulates the idea of your restaurant.
- Use youthful and casual fonts: You may want to follow this tip when designing your logo. One study claims that while most customers praise fonts like Comic Sans as “happy,” “casual,” and useful,” they deride traditional fonts, including Times New Roman as “unimaginative.”
- Add hours of operation: Including hours of operation in window signs offer several benefits. They let you include information such as happy hours, early-bird hours, or brunch offers. Such information can entice customers into ordering something extra.
- Insert your menu: You don’t have to put every single dish that you’re offering on the windows. Merely add those that make it clear what your restaurant is all about. It will make the eatery more enticing for picky eaters or those with complicated dietary restrictions.
- Resist going overboard: Resist the temptation of putting everything that your restaurant has to offer into the window signs. Apart from overwhelming potential customers with too much information, too much signage may also block the outside view of those already dining in.
As most of us still judge a book by its cover, we also have the innate tendency to gauge the quality of a restaurant by its exterior. Its food, customer service, and interior décor can all be fantastic, but if the passers-by don’t find the restaurant eye-catching from the outside, they won’t come in.
Hence the reason why you should pay proper attention to your window signs. Apart from being easy to read, they should also be visually appealing and compliment your brand name. The tips that we have mentioned above are all crafted to meet these three goals. S